Čechmánek Brewery: Every Czech is a Lion!

The Čechmánek Brewery was established by the Hockey Olympic Champion Roman Čechmánek.

For this freshly opened brewery we realized complex branding solutions.

Main brand identity connects the Czech national proudness symbol with the personality of its bearer. Thanks to junction between the logotype and the claim “Co Čech, to lev! – Every Czech is a Lion!” customers have the natural reason to visit the brewery.

Main golden color put an accent on the context with the range of goods  and the atmosphere of a hockey victory.

SERVICES:

Lion in Every Pipe!

We also created the beer nomenclature, visual style of product range, design of beermats and etiquettes for this wild brewery.

Lion Kingdom

Both visual and content part of the identity allow the complex branding with image continuity in exterior nad interior of brewery.

PROJECT:

Čechmánek Brewery

ART DIRECTION:
Iveta Žouželková

TYPE:

Brewery of Olympic Champion

CREATIVE DIRECTION:
Vít Holešovský

CLIENT / INVESTOR:

Pivovar Čechmánek s.r.o.
COPYWRITING:
Vít Holešovský

YEAR:

2013
PHOTO & POSTPRODUCTION:
Iveta Žouželková

LINKS:

Facebook, website

DESIGN:
Iveta Žouželková, Vít Holešovský

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