Woman as an apple tree. Beautiful, fruitful, inspiring – this was the brief for a new fashion brand. The target group of the brand are women–managers who want to express their femininity and abilities in the “male world of business”.
Visual of Weronis is based on natural motives that symbolize naturalness and elegance. The logo contains an element of an apple referring to the apple tree as a symbol of femininity. As it grows into the form of a tree crown, this additional comprehensive logotype can be used for packaging and gift items. Leaves and fruits also appear in a set of patterns applied on the product fabric.
The logotype is accompanied by a message based on a common term B2B. In the world of Weronis, this shortcut means “Beauty to Business”.
The claim is followed by a brand’s copy expressing the uniqueness of the women who wear it.
With a freshly designed identity, the Weronis brand can bloom like an apple tree and bring more spirit and aesthetics to the business world.
Weronis – Beauty to Business
