Resort Luhačovice is a destination brand which promotes the Luhačovice region as an ideal location for your active vacation. Among resort members belong hotels, spas and other important service providers.

For this colorful project we designed a new brand identity and a claim “Places of Enjoyment”. We also made a variety of project & advertising prints, a web presentation and a mobile app.

In the identity we connected the atmosphere of enjoyment and main services (wellness, accommodation, gastro and activities).

Logotype is stylized as a map with pins. Complete identity expresses both virtual and concrete places which offer their visitors many pleasant joys.

Identity & campaign obtained the 2nd prize in the “Great Tourism Prize” competition in the “Best Campaign” category.