A brief by the prestigious architectonic atelier architecti.cz was a pleasure for us. The task was to design a complete atelier rebranding solution including new atelier name.
We draw the identity from the very essentials. The new brand proposal was for us the question of a fresh attitude expression in its name and of a significant features visualisation in its design.
For the atelier of Filip Havliš & David Zámečník we created the name NEW HOW. This name connects rich experience & visionary attitude of this team. The name has also become the key guideline for the identity visual.
The atelier author style is typical by its slant construction features. We designed this specific keypart through the typographical stylization. For the logo was the inspiration also the perspective itself. For the visual style it was project drawing process and architectonic tables.
The result is an identity which visually harmonizes with their architectonic style and intellectually with the architects’ way of thinking. NEW HOW – New Archi Approach.
