When we were asked by a premium high-end electronics reseller to come up with an original campaign the inspiration was loud.
The client needed a gift to promote the brand originaly and in a large volume. For Luxury Electronics we proposed a statement which is associated with the brand and as a promotional item we chose earplugs.
Our goal was to highlight the hearing protection at music events. Visitors can enjoy quality audio hi-end sets that our client offers. At the same time they get information where such a sound system is offered. That is a luxury!